15 Books Like Shoe Dog You’ll Love

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Quick answer: If you loved Shoe Dog, try The Hard Thing About Hard Things, Let My People Go Surfing, Creativity, Inc., Steve Jobs, The Everything Store and That Will Never Work. Each one offers an honest look inside a great company or the risks and obsessions of its founder.

Phil Knight's memoir tells how he borrowed fifty dollars from his father in the early 1960s to start selling Japanese running shoes out of his car. With his old coach Bill Bowerman and a band of misfits, he built Blue Ribbon Sports into Nike. Readers love its honesty about near bankruptcies, its grit and its unexpected warmth. These books share its candor, its stories of risk and its look at how great companies get made.

Quick Picks at a Glance

Book Author Focus Best For
The Hard Thing About Hard Things Ben Horowitz Startups readers who want a founder's advice
Let My People Go Surfing Yvon Chouinard Outdoor gear readers who like unconventional founders
Creativity, Inc. Ed Catmull and Amy Wallace Pixar readers who want a culture story
Steve Jobs Walter Isaacson Apple readers who want the definitive founder biography
The Everything Store Brad Stone Amazon readers who like company histories
That Will Never Work Marc Randolph Netflix readers who want an early-days story
Pour Your Heart Into It Howard Schultz and Dori Jones Yang Starbucks readers who like retail stories
Made in America Sam Walton and John Huey Walmart readers who like old-school entrepreneurs
Grinding It Out Ray Kroc McDonald's readers who love late bloomers
The Ride of a Lifetime Robert Iger Disney readers who want leadership lessons
Losing My Virginity Richard Branson Virgin readers who love adventurous founders
Elon Musk Ashlee Vance Tesla and SpaceX readers who want a modern tech story
Bad Blood John Carreyrou Theranos readers who want a cautionary tale
Open Andre Agassi Tennis readers who want an honest sports memoir
The Boys in the Boat Daniel James Brown Rowing readers who love training and teamwork

1. The Hard Thing About Hard Things by Ben Horowitz

The Hard Thing About Hard Things by Ben Horowitz book cover

A venture capitalist shares lessons from running a company through crisis.

Best for: readers who want a founder's advice.

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2. Let My People Go Surfing by Yvon Chouinard

Let My People Go Surfing by Yvon Chouinard book cover

Patagonia's founder explains how he runs a business with his values.

Best for: readers who like unconventional founders.

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3. Creativity, Inc. by Ed Catmull and Amy Wallace

Creativity, Inc. by Ed Catmull book cover

Pixar's co-founder explains how to protect creative teams.

Best for: readers who want a culture story.

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4. Steve Jobs by Walter Isaacson

Steve Jobs by Walter Isaacson book cover

A full biography of Apple's brilliant and difficult founder.

Best for: readers who want the definitive founder biography.

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5. The Everything Store by Brad Stone

The Everything Store by Brad Stone book cover

How Jeff Bezos built Amazon from an online bookstore.

Best for: readers who like company histories.

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6. That Will Never Work by Marc Randolph

That Will Never Work by Marc Randolph book cover

Netflix's co-founder tells the story of its first years.

Best for: readers who want an early-days story.

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7. Pour Your Heart Into It by Howard Schultz and Dori Jones Yang

Pour Your Heart Into It by Howard Schultz book cover

How Schultz turned a small coffee company into a global brand.

Best for: readers who like retail stories.

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8. Made in America by Sam Walton and John Huey

Made in America by Sam Walton book cover

Walmart's founder recalls how he built his retail empire.

Best for: readers who like old-school entrepreneurs.

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9. Grinding It Out by Ray Kroc

Grinding It Out by Ray Kroc book cover

A milkshake machine salesman builds McDonald's in his fifties.

Best for: readers who love late bloomers.

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10. The Ride of a Lifetime by Robert Iger

The Ride of a Lifetime by Robert Iger book cover

Disney's longtime CEO shares his biggest decisions.

Best for: readers who want leadership lessons.

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11. Losing My Virginity by Richard Branson

Losing My Virginity by Richard Branson book cover

Branson recounts his wild business and ballooning adventures.

Best for: readers who love adventurous founders.

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12. Elon Musk by Ashlee Vance

Elon Musk by Ashlee Vance book cover

A biography of Musk's rise and the companies he founded.

Best for: readers who want a modern tech story.

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13. Bad Blood by John Carreyrou

Bad Blood by John Carreyrou book cover

A reporter exposes the Silicon Valley startup that faked its blood tests.

Best for: readers who want a cautionary tale.

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14. Open by Andre Agassi

Open by Andre Agassi book cover

The tennis star admits he hated the game for much of his life.

Best for: readers who want an honest sports memoir.

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15. The Boys in the Boat by Daniel James Brown

The Boys in the Boat by Daniel James Brown book cover

A working-class rowing crew heads for the 1936 Olympics.

Best for: readers who love training and teamwork.

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How to Choose

If you liked the humor and honesty of a founder's memoir, That Will Never Work and Let My People Go Surfing are the closest matches, and Patagonia's story offers a very different take on business values. Grinding It Out and Made in America show how older business legends did it, with the same sense of daily struggle. If you are a founder yourself, The Hard Thing About Hard Things is honest about how lonely leadership can be. The Everything Store is a great choice if you prefer reported history over memoir. And Bad Blood makes an excellent contrast, as it shows what can happen when a founder's obsession replaces the truth.

Related: Shoe Dog by Phil Knight: Summary and Key Takeaways · Dog Man Books In Order Printable List

Frequently Asked Questions

What is Shoe Dog about?

Nike founder Phil Knight tells the story of how he started the company with fifty dollars borrowed from his father.

Is Shoe Dog a good business book?

Yes, though it reads more like an adventure than a how-to guide.

What years does Shoe Dog cover?

Mostly the early 1960s to Nike's public offering in 1980, with a look back at the end.

What was Nike's original name?

Blue Ribbon Sports.

Is there a Young Readers edition?

Yes. Knight released a version of the book for younger readers.

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